What is a Facebook Business Page?

A Facebook business page is a public Facebook account used by brands, organizations, public figures, and artists. Businesses use Facebook Pages to:

  1. post status updates

  2. share content

  3. share contact information

  4. promote goods and service

  5. promote events

  6. connect with existing customers

  7. reach new audiences

Businesses can connect their Facebook Pages to their Facebook ad accounts and Facebook Shops

How to create a Facebook Business Page

To create a Facebook Business Page, you have to your personal Facebook account. This is because every Facebook Page is managed by one or more administrators — all of whom are connected to the Page via their personal Facebook accounts.

Your personal profile is the door you pass through to get into your new Business Page.

Note: The information on your personal account will not be publicly visible on your business Page.

1. Sign up for your Facebook Business Page

Visit facebook.com/pages/create.

On the left panel, enter your business information. As you type it in, the page preview will update in real time on the right side of the screen.

In the Page Name field, use your business name or the name people will likely enter into the search bar to find your business.

For the category, type a word or phrase that describes your business and Facebook will suggest some options. You can choose up to three categories.

After picking your categories, fill in the Description field with a short description of your business. This description will appear in search results. You only need a few sentences (255 characters max.)

When you’re done, click Create Page.

2. Add pictures

After creating your business Page, you’ll need to add your profile and cover images. These images should be high-quality and brand-centric as you want to make a good visual impression on your audience.

First, upload your profile image. This image stays beside your business name in search results and when you interact with your audience. It also appears on the top left of your Facebook Page.

If your brand is a bit popular, you can use your logo. If you’re an artist or public figure, a picture of your face will work great. And if you’re a small business, try using a high-resolution image of your signature offer. The goal is to help potential followers and/or customers recognize your Page instantly.

In our article on the best image sizes for all social media platforms, we explain that your profile photo should be 180 x 180 pixels. Facebook will crop it into a circle, so don’t add any important details in the image corners.

After choosing a great image, click Add Profile Picture.

When that is done, you have to add your Facebook cover image, the most noticeable image on your Page.

This image should convey your brand personality, products, and/or services to your audience at first glance. Facebook recommends that the cover image should be 1640 x 856 pixels.

Once you’ve selected a good image, click Add Cover Photo.

After uploading the images, use the buttons in the top right of the preview page to toggle between desktop and mobile views. You can tweak the positioning by dragging the images in the left column.

When you’re happy with how your images display on both views, click Save.

And, you have a Facebook Business Page!

Note: At this stage, the Page is still sparse so you can’t share it with your audience just yet. But don’t worry, we’ll fix that soon!

3. Connect your Business Page to WhatsApp (optional)

After uploading your profile and cover images, you’ll see a pop-up box asking you to connect your business Page to WhatsApp. This is optional, but if you do connect it, you’ll be able to add a WhatsApp button to your page and send prospects from Facebook ads to your WhatsApp.

To connect your business to WhatsApp, click Send Code. If you don’t want to connect, click the ‘X’ to close the window. You’ll get another pop-up box asking if you’re sure. Click Leave.

4. Create your username

Your username, or vanity URL, is the way you tell people where they can find you on Facebook.

Your username can be up to 50 characters long, but you don’t want to create a username that is too long for your audience to remember. So make it shorter. You can use your business name or a variation of it for your username.

Click Create Username on the Page preview to set your username.

Enter the username you want to use. If it’s available, a green tick will appear beside it. When it does, click Create Username.

When you get the confirmation pop-up, click Done.

5. Add your business details

You might want to leave out the business details for later, but it’s advisable to fill out all the fields in your Page’s About section from the jump. This is because your About section is the first place a customer goes to get more information about you.

For example, if someone is looking for a business that has a physical address, they’ll have to check your page to see if you do. If they can’t find an address on your About page, they’ll leave and check out other businesses (even if you actually have an address).

To fill out your About section, scroll down to the Set Your Page Up for Success section, and expand the Provide Info and Preferences item.

Start filling in your details by clicking Add Website. Next, enter your business address (if you have one), your business hours, and phone number.

Then, fill the Add an action button section.

Facebook’s call-to-action (CTA) button makes it easy for customers to engage with your business. It encourages page visitors to learn more about your business, visit your online store, download your free eBook, or book an appointment.

To add your CTA button, click Add Button and choose the kind of button you want to display on your page.

If you’re not ready to complete all these steps right now, you can always come back to them later. To do that, navigate to the Manage Page menu on the left and scroll down to Edit Page Info.

If you want to take your Facebook Business Page offline while you fill in the details, you can unpublish your page. To do that, go to the Manage Page menu, click Settings, and then General. Click Page Visibility and change the status to Page unpublished.

When you’re ready to republish your page, follow the same steps.

6. Create your first post

Now your Page is finally fully ready. Well, except for one thing.

Facebook posts.

Before inviting people to like and follow your Facebook Page, you should post some relevant and helpful content. You can either create your own posts or share content from experts in your industry.

For inspiration, check out this Hootsuite article on Facebook marketing.

You can also create a specific kind of post, like an event or job. To do this, click one of the options in the Create box at the top of your page.

Ensure that each post you publish offers value to your audience when they visit your Facebook Business Page. This will encourage them to stick around.

7. Invite an audience

Your Facebook Business Page tells people that you’re a serious business and this will make them feel comfortable engaging with you.

But what is a page without followers?

Start by inviting your current Facebook friends to like your Page. To do this, scroll down to the bottom of the Set Your Page up for Success box and expand the Introduce Your Page section.

Click the Invite friends to see a list of your existing Facebook friends. Select the friends you want to invite, and click Send Invites.

If you have a website and/or Twitter account, you can use them to promote your new Facebook page. Add “follow us” logos to your email signature and promotional materials. You can also ask your customers to leave reviews on your business Page.

To grow your audience quickly, check out our post on how to get more Facebook likes.